Getting your brand, business, or organization online is only a small part of the digital marketing process. As we discussed in our Digital Marketing Content Creation Top Ten List post, content is the key to reaching, connecting, and converting online.
After you have developed, tested, and created your content strategy you will need tools to execute your marketing plan. You will need tools that help you organize, post, monitor, track, analyze, and collect data.
We have compiled a list of just a few of the tech tools we think can help you with your digital marketing. We have listed multiple tools under each category to give you choices to find the best tools for your business.
Digital Marketing Tech Tools Top 10
10. Sales software: Xero or Quickbooks.
To understand ROI you have to know the numbers, sales software will tell you where you are spending your money and where you are making it.
9. CRM: Nimble, Insightly, Zoho, or Hubspot.
It is cheaper to keep a customer than it is to get a new one, stay in touch with your customers and prospects.
8. Cloud storage: Dropbox, Google Drive, and Amazon Cloud Drive.
Instant accessibility is the key to keeping your marketing materials at the ready to share from any device at any time.
7. Email Marketing: Mailchimp, Constant Contact, or something similar.
Email marketing, when done well still has the highest conversion rate, and is unparalleled in giving you instant and actionable data on your customer base.
6. Website Analytics: Google Analytics, Jetpack, CrazzyEgg, SEOmoz,….
To understand how your content is consumed, how you match up with similar sites on the web, and how you are converting your website visitors you need data.
5. Digital Dashboards: SproutSocial, Hootsuite, Agora Pulse, Dasheroo or Cyfe.
Bring all of your information into one place to be analyzed.
4. Time is precious for a business so outsource setup or management of some or all of your tools where it is needed.
3. Less is more, do not let cost be the only factor in making your tool choices, look at features, ease of use, integration with other tools, and scalability also.
2. Don’t get pulled into the newest fad, test new tools and sites before going all in. What is good for some is not always good for all.
1. Every day is a new day to learn. Make sure you have a comprehensive and timely reading list from the brightest in the industry.