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The On-The-Go Consumer and Mobile Commerce

February 9, 2011
by Bridget Ayers
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The On-The-Go Consumer and Mobile Commerce
Whether you offer a service or product, have a web based business, or a brick and mortar, or both mobile commerce is going to become more and more important to cater to. A few areas to consider in the mobile commerce arena to get you started are mobi
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6 Tips to Get Your Business Started on SEO

January 17, 2011
by Bridget Ayers
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6 Tips to Get Your Business Started on SEO
Businesses that want to increase search engine placement and visibility online have a plethora of options. Today we are going to discuss just a few of the things you can do to get you on the road to total search engine domination. 1.       Website &#
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Employee Rights Vs Employer Reputation

November 9, 2010
by Bridget Ayers
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Employee Rights Vs Employer Reputation
AT GSW we are all for Employee contribution in social networking.  We are also all for companies creating guidelines to keep the employee contribution consistent with the company brand. When we look at helping a company create social media guidelines
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Getting Employees Involved in your Communication Plan

April 28, 2010
by Bridget Ayers
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Getting Employees Involved in your Communication Plan
I just read an interesting article written by Search Engine Journal, about motivating employees to contribute content to a company’s web presence. How To Motivate Employees to Contribute Content The premise: “Lets face it, many people are
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Creating a Company Social Media Policy

April 22, 2010
by Bridget Ayers
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We walk a fine line between our personal and professional lives, and though employees do not want to hear that they represent their companies even when they are off the clock, unfortunately that is the case. Let’s take a look at a public figure
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You’ve Got a Social Media Profile Now WHAT?

March 17, 2010
by Bridget Ayers
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Advanced Social Media Workshop Series: Oceanside, California Social media has modernized the business world. Businesses are now able to reach consumers faster, cheaper and with more consistency. Companies that are utilizing social media to reach old
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Internet Marketing vs Interactive Marketing

December 1, 2009
by Bridget Ayers
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Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. (source: wikipedia) Internet marketing is relatively inexpensive when compared to other f
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Business Blogging and Social Networking

February 4, 2009
by Bridget Ayers
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1 Comment
When I consult with business owners on venturing into the the world of social networking and blogging, there is instantly this idea that the online world is like the deep dark depths of the Marianas Trench and once you jump in you will be swallowed u
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Adding Video to your Email Marketing Campaigns

January 28, 2009
by Bridget Ayers
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Free Conference Calling and Video Services

January 16, 2009
by Bridget Ayers
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1 Comment
It’s a big beautiful virtual world, and when it comes to business that is a great thing! It is 2009 and if you are anything like me then one of the first things on your business to-do list this year is to streamline costs, and the second is to
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